Lynxs Pathfinders Club
The Seventh Day Adventist Church has, as a part of its youth ministries, the pathfinders club.
The Pathfinder Club, or simply Pathfinders, is a department of the Seventh-day Adventist Church (SDA), which works specifically with the cultural, social and religious education of children and teens. Children 10 years to 16 are eligible to become members of the club as students. Teens and adults older then 16 can become teachers and assistant teacher.[1][2][3]
Though similar in many respects to Scouting, Pathfinders have a stronger religious emphasis.The Pathfinder Club has been an official component of the SDA church's youth ministry since 1950.
I was approached to design the brand of a local church’s Pathfinder Club.
The brief, which included the name Lynxs, keep it like varsity mascot, and make the mascot strong, using bold colors.
I grabbed inspiration from the NFL and varsity sports logo aesthetics and I solved it with an agressive look, a bold color palette and a thick, all caps typeface.